How much should I pay someone for help with social media?

How much should a business pay someone to post on behalf of the business? Small business, only two or three independent contractors, and no employees, my time is limited.

What you have to do is go back to your strategy and you have to really decide what are the results that you want to get. So what's the measurable outcomes that I want to have happen? And then determine from that what's the value of that to the business, or how much is that going to help you in terms of either getting repeat business or getting new clients. So how does that connect together so you have a little better idea of what you're trying to accomplish with that, and then you can really go to somebody and say, all right, this is what I want to have happen, how do we get this, how do we measure these results?

So it really can vary on what is being done. So it's about the content, are they creating original content versus just posting? Someone that's just scheduling content that you're doing, that wouldn't cost that much to do, but if they're creating content, they're doing audience engagement, maybe they're running an ad campaign, that might be a different thing.

In a nutshell at a general range most social media managers are probably going to be in the $300 to $500 range per month. And again, it's going to vary on how many platforms and all of that, so it could be a lot more, it could be a little bit less, but somewhere in that range is usually where you wind up.