What impacts Search Engine Optimization the most?

What impacts SEO the most?

There's a couple of factors. For local business, your reviews and your Google My Business page are super important, because long before I ever get to your website, that's the thing I'm going to see first. So if you have great reviews out on Google and your Google My Business page is updated and being used and you're posting content there, as well, that's where you're going to be seen first, in terms of a category search, if I'm searching for a plumber or a veterinarian, or whatever.

In terms of the website, it's kind of the combination of making sure that the website's fast, the SSL is in place, that your titles and your descriptions are all in place on the website. As long as that's in place, you at least have a solid foundation and something that you can build on from there, to do that. But that's the thing I see the most that's missing. There's just not enough content on the website. It's not good content. Content really is the driving factor more than anything outside of the technical aspects of it.