Can you target engaged users with ads on Facebook?

 "Is there a way to target people who are engaged, and who clicked the link on your posts or ads on Facebook?"

Absolutely. So there's a couple of different ways. Again, this gets into how you build your audiences. Video is one of the best ways to do that, because you can actually create audiences based on how long they watched your video. You can also do it based on engagement. So how engaged? Did they like and comment on your content? So you can build out audiences that we would say are warmer. So if you're just going to a cold audience, they just saw one of your ads, they don't even know who you are, right? That's a cold audience that's seeing that. But an engaged audience, someone that's commenting, someone that's watching the video, you can actually segment those out in your audiences in the ads manager so that you can target more specific ads to those folks who are more engaged. So absolutely you can. Again, Andrea Ball, on her website, she has a lot of information about building audiences that would help you do that.