The first thing I want to do is when I do a search for anything, there are search results that come up. I searched Lighthouse Assisted Living and what came up here was their homepage. You can see there's a name here, Lighthouse Assisted Living: Assisted Living Littleton, Colorado. And then right here is a description of that page. This title, that's the title of the page is inside the meta tags, the metadata. This description is inside the metadata. There's two reason that's important that we said. One, this helps Google know what this page is about, so Google knows how to bring it up in the search results. But secondly, it's good for me as a searcher because I can look at this and go, "Oh, what is this information here and should I go ahead and click this link or not?" This description and title helped the person doing the search to better understand also what that page is about.
They're more likely to click the link to go look at the page. You can 100% control this title and this description for the search results that we're seeing here. So where does that happen? This gets set up in different websites, have a different way, but you set it up as part of the page settings. When you look here on this page, you're not going to see anywhere where it says meta-description or meta title. You don't see it. It's not something visible as you look at the page. But if I go look at the source code on the page, and I just did a search on the word meta. There's a lot of meta information I can find here. Meta description, so here's the meta description in the contents of that description. You'll see this description... Might be hard to see. Let me blow this up.
You see this description matches the description that we saw in the search results. We can also go... Now, where's my title? Well there's also a title tag. Let's see here. Yep, here it is right here, title. Those are the meta tags, they show up on the backend of the page in the data, which again it's going to help both Google in particular a search engine, understand what that page is about. And it also helps the person searching, understand what that page is about and why they should click the link to actually go and visit that page. If you don't know what your meta tags are, you don't know what your titles or descriptions are, we can do a quick audit of your websites that goes through and will tell us page by page every title and every description and let us know if things are missing or things that might need to be updated on that.
If you have questions about that, we can run a free report for you. That's the question of the day. What is a meta tag? A meta tag is data that's behind the page that helps search engines and help people doing the search and lives behind the page. Hopefully you found that useful and we'll talk to you again next month.
