Turn Your Talks into Income: Build a Backend System with systeme.io

Peter Brissette • January 14, 2025

As the Spring Conference Season approaches, speakers are gearing up to deliver impactful presentations. Beyond captivating audiences, there's a growing need for speakers to establish robust backend systems that enhance their professional offerings and generate additional revenue streams. Enter systeme.io, a comprehensive platform designed to streamline and elevate your speaking business.

I have had the opportunity to setup systeme.io for a couple of my clients who are speakers, coaches, and consultants. They were looking to simplify their current systems, to use fewer applications, and to lower overall costs while keeping a robust system in place.

As I started learning how to setup their applications for their particular business needs I was very impressed with what I was seeing. So much so that I am moving my current applications to systeme.io and taking advantage of many of its built in features.

I am recommending this change to all my speakers, authors, coaches and consultants to allow them to build a robust backend that is easy to use and manage.

Why Speakers Need a Strong Backend System

While delivering engaging talks is at the heart of a speaker's role, managing the business side is equally crucial. A well-structured backend system allows speakers to:

Monetize Expertise: Beyond speaking fees, speakers can offer online courses, memberships, or digital products to diversify income.
Automate Marketing Efforts: Efficiently manage email campaigns, sales funnels, and customer relationships to expand reach and engagement.
Manage Affiliates: Build and oversee an affiliate program to promote services and products, amplifying marketing efforts.

Introducing systeme.io

Systeme.io is an all-in-one marketing platform that consolidates essential tools for online business management. For speakers, it offers features tailored to streamline operations and enhance audience engagement:

Sales Funnels: Create customized sales funnels with ease, guiding potential clients from initial interest to confirmed bookings.
Email Marketing: Develop and automate email campaigns to nurture relationships with your audience, announce upcoming events, or share valuable content.
Online Course Creation: Develop and manage online courses or membership sites, allowing you to offer additional value to your audience and generate passive income.
Affiliate Program Management: Establish and manage an affiliate program to incentivize others to promote your services, expanding your reach.
Business Automation: Automate repetitive tasks, such as email sequences and payment processing, freeing up time to focus on your core speaking engagements.

Benefits of Using systeme.io for Speakers

Integration: With all tools housed under one platform, there's no need to juggle multiple subscriptions or platforms, simplifying your workflow.
Cost-Effective: Systeme.io offers competitive pricing, making it accessible for speakers at various stages of their careers.
User-Friendly Interface: Designed with simplicity in mind, systeme.io allows users to set up and manage their backend systems without requiring technical skills.

As you prepare for the upcoming conference season, consider leveraging systeme.io to build a robust backend system that supports and enhances your speaking engagements. By automating processes, diversifying income streams, and efficiently managing your online presence, you'll be well-equipped to make the most of your opportunities and deliver value beyond the podium.

Getting Started with systeme.io

Because I like the system so much I am offering a one time special discount on setting up systeme.io.

Here is the basic setup of systeme.io.

Add domain settings - typically a subdomain like learn.your-domain.com
Add email domain settings to allow for emails to be sent
Add initial course
Import Contacts
Setup an initial email campaign with email template
Setup CRM Pipeline
Connect Stripe.com for taking payments
Add forms that can be embedded on website for lead capture
Add initial sales funnel
Add a "linktree" that can be used on social profiles
Provide an overview of training

This setup would normally be $799 but for the next ten speakers that respond we will do the setup for just $299 a 63% discount.

Lets have a conversation - Go to my Calendly link and schedule a short 15-minute time slot see if a setup of System.io will be right for you.

Schedule Now

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By Peter Brissette • August 8, 2023

The last question that should we follow our competitors on social media? Sure, why not. You know, you want to see what they're doing and see what's happening there. You know if you're going to be active and you're really trying to use social to build your business then having a good idea what's what your competition is up to is probably important. And you know sometimes what I find with so called competitors is that we you know often times find people that we can collaborate with. It doesn't necessarily mean they are competitors so we work with a number of other marketing agencies and provides some services for them for their clients that they don't necessarily do, but they hire us to do it for them. So like I work with other marketing agencies, so they're not necessarily, you know, your competitor and everything. So but yeah, see what's going on you know, investigate, read up on them, see what they're doing, check out their websites, see what they're ranking for. You know, the more you understand the competitive landscape, the more you know what you should be doing and what you need to do.

How do I test marketing on TikTok or other platforms?

By Kathleen Bufete • May 15, 2023

And the last question that we have is, can you say more about running a test on TikTok yeah, I so I'm not on TikTok I'm not using tiktok. I wind up watching a lot of TikTok videos on Facebook and the Facebook reels. I think it's fascinating. I find it very interesting. But it's not a platform that I've taken the time to jump on at this point. Again, based on where I'm at with strategy and so forth, it's not a fit for me. But anytime you're using any platform, if you're going to do something, you want to come up with some means of measurement. How am I going to measure success? What does success look like? Is it I, you know, posted a video and I got a thousand views. Is that success you know or is it actually driving traffic and are you tracking how much traffic and then are you tracking what happened to that traffic? Did they fill out a form, did they make a phone call? Like what's the, where do you want that to go? So we really need to step back and think about that whole process. Of creating content, I'm pushing this through to, you know, to my website. And this is what I want to have happen. This is what I wanted the results to be. And then how am I going to track it? How am I going to measure it and do that so anytime you're spending, anytime you're doing something new in particular. Or you're spending any money you need to track it all the way through. All the way through.

If my website is a GoDaddy website can I change it to something else?

By Kathleen Bufete • April 9, 2023

The next question that we have is if you have a GoDaddy web page already and are having some issues, are you able to switch over somehow? You can build your website on any other platform and then just you just change the domain where the domain points. So yeah, you can do that anytime. Thank you, Peter.

What can I do if I have a limited budget for online ads?

By Kathleen Bufete • March 6, 2023

Next question is how powerful are paid plans to things like Google Adwords or whatever it is called now regarding driving traffic, how can you possibly compete when you don't have the cash to put towards such programs? Yeah, so that's where you gotta get creative. So again we're small businesses and we don't have you know, unlimited funds to you know, just throw a bunch of ads up and you know compete with some other big companies so. Again, this goes back to what are the things I can really do better, because chances are your website is getting some traffic and it could be getting good traffic, but if your messaging isn't clear on your website, you're not getting them to take the next step. They're not making a phone call or filling out a form. So where I can put energy and effort is in that messaging and that and being very clear about who I'm working with, the problem I solve, how I solve it. So that whoever does come across my radar, I have a much higher chance of converting that person then someone else. So you know it's not the best product that always wins, it's who's the best communicator. And so that's why I talk about what you own and what you can't can control and making sure that is dialed in. And doing what it's supposed to do so that if you do go I, if I'm dialed in and I know everything is working well with my website and it's communicating clearly now, I can spend a small amount on ads and drive a small amount of traffic knowing that I'm probably going to get a decent amount of conversions because my messaging's on point and so I don't have to spend as much as the big guy. But I can be more effective because I've spent time working on the stuff that really matters. Thanks, Peter.

What is the best option for hosting a website?

By Kathleen Bufete • February 13, 2023

The next question is, we have a couple more here. What is your choice for a website hosting platform? So if you're going to host WordPress, my number one choice would be sitegroundsiteground.com That would be my top choice for WordPress hosting that, great support and all that. And again, you can have your. Domain on GoDaddy and it can point to wherever. It can point to Squarespace. It can point to site ground wherever it needs to go. But yeah, for WordPress site ground would be my top choice.

Can a competitor connect to my website and then market ads on social media sites?

By Kathleen Bufete • February 1, 2023

The next question is, can other businesses similar to mine attach to my website and then their ads show up on their Facebook page? No, I don't see how that can happen. Thank you.

What is a simple website builder?

By Kathleen Bufete • January 12, 2023

The next question that we have is I used to utilize local provider gizmo to be able to personally update my website due to its ease of use. If you knew word you could do gizmo. Do you know of a website editing platform that would be as simple. I don't need an online store so our website just needs to be simple clean design that I can update content. So any of those platforms we talked about we believe with Squarespace can do that. Our platform that I mentioned can do that as well. So that's something that I know someone that was asking about that, I'll just give you my contact info. You guys you know can provide my contact info. If you're interested in looking at that, we can we can talk about that one-on-one Thanks, Peter.

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