Here on the next question is what are your thoughts on vertical oriented versus horizontal oriented video? Would be nice to use the same video on both website and social, but it's a horizontal video less effective on social than a vertical. Umm, yeah. I mean, I would say it's not necessarily the effectiveness is probably not different, it's really figuring out. Again, what is my audience looking for? So going back to strategy, who's my target market? and. Well, this content I'm providing them. Help them engage with me. Am I gonna get the engagement from my audience and be able to grow my audience? In the format of the video, so you know you can't do a wide video on Instagram.
Like that's just not even an option. So if you're going to be using Instagram, then you've got it created in the format that's going to work for Instagram. So it's really not about. I don't know that one is more effective than the other, but each platform has its benefits. I tend to, just for ease of use, default to just a square. You know, video, but if you're doing reels, that's not gonna work. Like it's wide, but it's tall. So you got tall, you got wide, you got square. So again, what is it you're doing? And you may need to edit that video. For the particular platform, there's a lot of great tools out there that you can take one video and dump it in and it'll give you all the formats.
You know, so look for that. I'm not sure what that is on top of my head. But that's very. You know can be a way to save some time so you can create the different formats if that's what you're using. Again, tie it back to strategy what results do I want? Am I measuring results? Or am I just throwing content out there hoping something goes viral? Thank you, Peter.
