What is a good marketing strategy for an office supply company?

peter • January 12, 2021

It says, "This is Nathan." He says, "Hello." Hi Nathan.

Hi.

"I'm from my office, et cetera, which is an office supply company. What would you suggest for live video there?"

Good question. So what I would start with is what are the common problems in an office environment that some of the products you have fix and solve and make easier? So it could be somehow two types of stuff that you do.

It could be a very specific product that solves a problem, but does an office need to be better organized? Absolutely. Does an office need better tools and equipment to run the office better? Absolutely. So what are some of the common problems that office spaces have? And start with that.

I would also look at... I didn't mention this because we didn't really dig into the content piece that much, but I always like to start with, what are the frequently asked questions? What are the most common questions that you get about your product or service? And address those. Make those part of your live videos.

And then also another category is should ask questions. What are the questions that you wish your customers were asking you that you provide solutions for? And include those should ask questions as well. So those are a couple of places that you can look at and start with, but again, it's always problem solution. What's the problem that you can solve and here's the way to solve it.

Thanks. 

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